The Market Is Changing: How Has the Way People Buy Property Evolved?

Today’s buyers are more informed, more discerning, and less impulsive. Why is that?Beyond the easy access to information, there’s also a growing sense of distrust toward real estate agents – shaped by past experiences with unprofessional, non-transparent, or overly pushy practices.

As a result, people now do more research than ever – often more than strictly necessary. And that’s a reality we cannot ignore. It’s no longer just about location and price. It’s about trust, data, and a personal approach.

1. Buyers Today Do More Research Than Ever Before

While people used to trust a real estate agent or a friend who had “been through it,” most clients today read dozens of pages, compare maps and price trends, and carefully check reviews before making a decision.

Tools like Google, AI agents, real estate portals, and price maps have become part of everyday research.

More and more buyers are asking: “How do I know this price is fair?”

Buyers now expect proof – not assumptions..

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2. Personalization Over One-Size-Fits-All Solutions

Mass listings and a one-size-fits-all approach no longer work. Today’s buyers want:

• someone who truly understands their situation, budget, preferences, and concerns,

• tailored solutions – whether it’s about location, type of housing, or investment goals,

• a partner, not just a middleman.

3.Data-Driven Trust: Replacing Feelings with Facts

Today’s Clients Ask:

• How have prices in this area changed over the past year?

• What’s the expected market trend over the next six months?

• How many similar apartments are currently for sale?

If you can’t answer with data, you lose trust.People are used to double-checking everything – from vacations to mortgages. So why should buying a home be any different?

When I bought my own home, I behaved just like many of my clients do today – not because I’m paranoid, but because buying a property is one of life’s biggest decisions.

• I walked and biked through the area in different weather to really get a feel for it.

• I checked land registry records to see who owned the neighboring plots and what the local development plans were.

• I tested peak-hour traffic – how long it takes to commute in the morning and afternoon.

• I visited the house in the evening to assess noise levels, train audibility, and street lighting.

• I even spoke with neighbors to see if anyone was planning to move – a possible sign of hidden issues in the area.

Does that sound like overthinking? Maybe.But it gave me confidence that I was making an informed decision – not just relying on a seller’s line like “quiet location with great accessibility.”

This is how modern buyers think.Not because they mistrust everyone – but because they want to be sure they’ve made the best possible choice.

The fact that people ask more questions today is actually good news. It means they care about the quality of their decision – and that’s exactly where a good real estate agent can make a real difference.

Maybe you’re going through a similar process right now – comparing options, searching, asking questions.And maybe, in the flood of information, you’re starting to feel a bit overwhelmed.

At Bonamente, we believe the future of real estate lies in combining data, empathy, and fairness.We help our clients make decisions with clarity – not just based on gut feeling.

Get in touch. We’ll be happy to show you that even in real estate, it’s possible to make thoughtful, calm, and decisions with good intentions.