In real estate business, there’s a hard truth: trust is hard to earn, but easy to lose.Unfortunately, we know this not only from our own experience as former clients of real estate agencies — but from countless others who have gone through disappointment when selling or buying a home. Many are left with a bitter taste, and a deep skepticism toward the entire profession.

At Bonamente, we understand that. And that’s exactly why we’ve chosen to do things differently.

Below is a list of 10 common real estate practices that give the industry a bad name — and how we at Bonamente are working to change them, one client at a time.

1. Transparency above all

Common: Many agents hide issues — like legal burdens, dampness, or noisy neighbors.

Bonamente: We believe truth is the foundation. Every property has a complete profile, showing not only its strengths but also its weaknesses and risks — clearly communicated in advance.

2. Respect for your decision-making

Common: Agents pressure buyers with lines like “You need to decide now — there are many other interested parties.”

At Bonamente: We guide, not push. You make the decisions — we provide facts and support. Every property transaction deserves careful thought and space to breathe.

3. Exclusive care, not exclusive contracts

Common: After signing an exclusive contract, the agent just uploads the ad and waits.

At Bonamente: Our approach is professional, targeted, and data-informed. We don’t require exclusive contracts — we believe it’s our approach that should be exclusive, not our legal tie.

4. Deep knowledge of the real estate market

Common: The agent doesn’t know the area, the local plans, or how prices evolve.

At Bonamente: Data is our compass. We monitor the market daily and produce our own analyses. Local research is essential to a successful sale.

5. Professional conduct

Common: Agents are late, underdressed, or too casual.

At Bonamente: Your property deserves more than just a good ad. Our professionalism extends to every viewing. Trust starts with how we show up.

6. Genuine respect for client needs

Common: Agents push unsuitable properties just to close a deal.

At Bonamente: Every buyer has unique priorities. We start by listening — then we search. And if something isn’t quite a perfect fit, we’ll tell you honestly, but also explain why it may still be worth considering.

7. Clear and constructive communication

Common: Agents don’t reply, avoid calls, or delay without reason.

At Bonamente: We respond quickly, clearly, and honestly. You’ll always know where things stand.

8. Truthful listings

Common: “Fully renovated” often just means a new coat of paint.

At Bonamente: Our listings aim to attract — but never mislead. We’d rather surprise you positively during the viewing than let you down.

9. Thoughtful, strategic negotiation

Common: Agents merely pass messages back and forth.

At Bonamente: We negotiate with intention and fairness. Our goal is balance — a win-win outcome where both parties feel good about the result.

10. Flexibility that fits your life

Common: Strict working hours and little willingness to adapt.

At Bonamente: Your time is just as valuable as your property. We’re flexible — evenings, weekends, whatever it takes. Real estate decisions don’t follow office hours, and neither do we.

When these 10 principles are missing, the real estate profession easily loses credibility. That’s why we accept the challenge — and with humility and a deep sense of responsibility, we’ll do our part to help shift public perception. Even if only gradually, we believe that trust can be restored — one honest transaction at a time.